Smartrise Techify, a leading digital marketing agency in Hyderabad, has handled some of the most innovative and effective social media ad campaigns over the past few years. Not only have these campaigns attracted the attention of a broad audience but also engaged the users to convert them into loyal customers.This article lists some of Smartrise Techify’s best social media ad campaigns.
1. Promoting the Holiday Season:
Seasonal Campaigns – Important takeaways by Smartrise Techify in the social media space With major Indian festivals like Diwali, Holi and Dussehra, there are different seasonal promotions It is through the use of different festivals that the campaign creates relatability and makes it more appealing to satisfy users. Keeping in mind the cultural aspect of the festive season, advertising materials are designed for each festive season as well offering special offers, festive greetings, and more
For example, it launched a “Light Up Your Life” campaign on Diwali, which included animated images, great videos and stories about consumers around the world who celebrated using its products The campaign didn’t look like a campaign not only increased the sales of raw materials but also helped to create a sense of community and which is among the users who have developed .
Smartrise Techify is not only engaging with festivals, but also in regional celebrations, such as Bonalu and Bathukamma; this has always given them something to work culturally and connect their messages to their local audience through such content that speaks their language, such as usage of motifs, traditional music, or storytelling.
2. Influencer partnerships:
Smartrise Techify comes out as a game-changer in the form of influence. It collaborated with some of the most powerful influencers on Instagram and YouTube, thus expanding their reach and credibility. The popular campaigns included “Hyderabad Food Tour”, in which they partnered with popular food bloggers to promote the street food of Hyderabad.
It was visits to the local restaurants that provided influencers with an experience, which they shared about the taste that helped unveil flavors making this city unique. This was a win-win situation for both parties as both were interested in having the audience taste the food of Hyderabad.
Smartrise Techify associated with fitness influencers for its “Stay Fit Hyderabad” campaign. It enables the promotion of a lifestyle of fitness and wellness in the city. The campaign includes fitness programs, fitness tips, and success stories of local fitness enthusiasts that offered a great experience to health enthusiasts.
3. Content Campaigns:
To help them win their target audience’s heart, Smartrise Techify has at its campaign team is utilizing UGC. For instance, there has been “My Hyderabad Experience, which requires uploading photos of favourite places the users have liked about Hyderabad; it went viral in social networks and gave chance to participants winning excellent prizes from that campaign.
Through UGC, Smartrise did not interact with Techify; It really created a loyal following that had a real connection with the brand. The campaign recorded thousands of engagements and comments on social media.
This list of UGC campaigns includes Hyderabad Through My Lens, a photography competition. The participants have to click their best shot capturing the essence of Hyderabad and enter the competition. In this way, the city is beautified, yet it gives an idea of what people think in their lives.
4. Interactive Contest and Giveaway:
Interactive forms of contests and giveaways have been a very integral part of the social media campaign by Smartrise Techify since the time of its initiation. Such campaigns aim to engage the user in fun and activity-based processes involving quizzes, photo contests, and much more creative challenges. Recently, the company initiated such a “Monsoon Magic” contest wherein it asked its users to post their pictures and stories unveiling their monsoon time.
It brought a lot of excitement and participation to the contest because users all wanted to share their entries in order to win highly exclusive prizes. This made the brand much more visible, building anticipation and engagement with the users.
5. Storytelling and Emotional Appeal:
Smartrise Techify is fantastic with a story told so effectively on the social media campaign. The message has elicited a very emotive response within a more direct engagement with the target audience. Their “Empowering Women” campaign told stories of remarkable women in the world whose backgrounds are great.
The campaign highlighted the successes and failures of these women, showcasing their strength and determination. With these great stories, Smartrise Techify advertised their brand but in the process inspired their audience, making a lifelong impression.
A campaign called “Ungath Heroes of Hyderabad” was also launched to recognize the unsung heroes who have made a difference for their communities. The campaign included the efforts of teachers, social workers and health professionals, as they were celebrated and others were challenged to take part in the change.
6. Product Launching Campaigns:
Smartrise Techify has done really fantastic work creating frenzies and hype before any new product’s launch. In this context, the organization utilizes teasers along with a lot of reveal videos and special previews to get excitement among its targeted audience towards new product launching events. As for launching tech gadgets, the organization followed an order of sequential teaser posts as leading towards that grand event for the unveiling process.
It was simultaneously streamed on most of the other social media for real-time enablement of participating users in following all the enthusiasm live. With the interactive product experts’ session, Q&A session, and other exclusive prize distributions, peak levels of engagements and enthusiasm have been maintained even through the duration of the campaign.
7. CSR Campaigns of Corporate Social Responsibility:
The company also focuses on CSR in their advertisement. CSR ads by Smartrise Techify bring initiatives that are quite similar to the “Green Hyderabad Initiative,” which keeps Hyderabad healthy and eco-friendly. The campaign included mass tree-planting drives and tips on awareness videos related to eco-friendly practices.
With such programs, Smartrise Techify included their audience in making social causes more real and brought a feeling of belonging to the audience, therefore motivating them to become active participants for contributing to the positive development of their surroundings. The campaign garnered appreciation from large numbers of community members.
8. Event marketing:
Smartrise Techify is brilliant at event promotion using social media. Events including music concerts, cultural festivals, corporate events and product launches have been well promoted.
For a major music festival in Hyderabad, countdown counts, artist reports and background information were used. Through ticket giveaways and contests, their campaign had grown exponentially.
A tech conference was well represented through engaging photos, video snippets and announcements that led to a significant increase in registrations
